THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE
A STUDY OF INNOSON PLASTIC INDUSTRY ENUGU
ABSTRACT
Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because public relation is often suspected and is equaled in the eyes of some members of the public with an attempt to deceive to fill the wool over our eyes. It is at the aim of this researcher work, to find out if utilization of public relation at the international marketing level of by focusing on multination export in Nigeria. In chapter one, it says task of public relation ensure that the organization is seen to gave an effective and a valuable influence upon the well being of the trade or industry in which it operates, it also further the state problems to be studied and why this study was carried out. The scope and limitation of this study and finally the definition of terms. In chapter two the pus related literature review examine by other studies and it is related to the role of public relations in improving Nigeria international trade are here highlighted. Chapter three here deals with the design of study, the methods used in collecting relevant data and also the questionnaire distributed and the treatment of data. The data also was got from the research survey were analyzed and interpreted. Questionnaire and similar question were compared. Finally the summary of finding conclusion and recommendation made by the researcher are all in chapters.
TABLE OF CONTENT
Title page- - - - - - - - - i
Approval page - - - - - - - - ii
Dedication - - - - - - - - iii
Acknowledgment - - - - - - - iv
Abstract - - - - - - -- - - v
Table of content - - - - - - - v
List of tables - - - - - - - -
CHAPTER ONE: INTRODUTION
1.1 Background of the study - - - - - 3
1.2 Statement of problem - - - - - 6
1.3 Purpose of the study - - - - - 7
1.4 Research questions - - - - - - 10
1.5 Hypothesis - - - - - - - 11
1.6 The scope of the study - - - - - 14
1.7 The significant of the study - - - - 14
1.8 Definition of terms - - - - - - 15
CHAPTER TWO
2.0 LITERATURE REVIEW - - - - - 18
2.1 Public relation and publicity - - - - 28
2.2 Marketing communication strategy - - 30
2.3 Media characteristics - - - - - 33
2.4 International trade - - - - - - 38
2.5 Economic environment - - - - - 39
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Design of the study - - - - - - 42
3.2 Area of study - - - - - - - 43
3.3 Population of study - - - - - - 43
3.4 Sample and sample procedure - - - 44
3.5 Instrument fro Data collection - - - 44
3.6 Validity of the Instrument - - - - 45
3.7 Reliability of the Instrument - - - - 45
3.8 Method of data collection - - - - 46
3.9 Method of data Analysis.- - - - - 47
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS - 48
4.1 Presentation and analysis of data - - - 48
4.2 Testing of Hypothesis - - - - - 48
CHAPTER FIVE
DISCUSSION AND CONCLUSION OF RESULT - 60
5.1 Discussion of findings - - - - - 60
5.2 Conclusion of the study - - - - - 60
5.3 Recommendation - - - - - - 62
5.4 Implication of the research findings- - - 64
5.5 Suggestion for further Research - - - 66
5.6 Limitation of study -- - - - - - 67
References - - - - - - - 68
Questionnaire - - - - - - - 70
CHAPTER ONE
INTRODUCTION
We all believe in communication, we also say that any management which endorses good communication I house and externally in enlightened. Why anyone should be regarded as enlightened in simple propagating and explaining their own policy or point of view escapes the researcher. As Thenry Tamas put it, it must be part less to work in the dark or pursuing a relentless cheep-hidden train of thought to make you light lender a bush.
Public relation as one of the making promotional tools is now an important part of modern business management is not realized. This is because public relations is often suspect and is equated in the eyes of some members of the public with an attempt to deceive to pull the wool over our eyes, yet this is the very opposite of it’s real purpose which is to explain that which may not be fully apparent and to remove prejudice and misunderstanding based on ignorance of the facts.
In the highly competitive word in which we are however, it is not enough merely to be view one must be seen to be virtuous. Public relation takes account of this need to focus public attention on the favourable aspects of a company’s activities. By so doing, it endeavours to create a good climate of opinion in which the organization can pursue it’s legitimate aims.
The task of public relation therefore is to ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates. A good public image is not something that occurs accidentally it requires conscious effort and that effort needs to be channeled to be effective.
1.1 BACKGROUND OF THE STUDY
SHARE THIS PAGE!