Problem And Prospects Of Distributing Soft Drinks Products In Enugu Metropolis

PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS IN ENUGU METROPOLIS

(A CASE STUDY OF SEVEN UP BOTTLING CO. PLC)

ABSTRACT

          This research set out to evaluate the nature and channels of distribution of 7 up soft drinks product in Enugu Metropolis. It arose as a result of the need to find out the problem being encouraged by the company in distributing it’s soft drink.

          The study basically adopted the survey method of research to this end, and also research made a detailed study as the related study of work which other researcher have done a similar or related areas of study.

          In order to find out the relationship with particular reference to 7 up bottling company the researcher apart from information gathered from interviewed respondents. After the careful analysis of the data collected, it was found that with respect to 7 up bottling company, the distribution system being use has not made it possible to reach to other areas in Enugu.

          The 7 –up bottling company serve the entire country but usually concentrate mostly on Western and Southern areas. The researchers also made some recommendation to 7 up bottling company to adopt the effective channel of distribution of consumed goods and also to allocate more adopts in the areas of Enugu and more.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Table of contents

Abstract

CHAPTER ONE

          INTRODUCTION

1.1     Background of the study

1.2     Statement of problem

1.3     Objective of the study

1.4     The scope of the study

1.5     Research Question

1.6     Significance of the study

CHAPTER TWO

          REVIEW OF LITERATURE

2.1     Definition of channel of distribution

2.2     Criteria for channel selection

2.3     Channel for distributing consumer goods

2.4     Characteristic in the distributing of consumer goods

2.5     Problem of distributing soft drink in Enugu

2.6     Distribution facilities in the soft drink industry

2.7     Prospects of distributing soft drink

2.8     Company profile

CHAPTER THREE

          METHODOLOGY

3.1     Research Design

3.2     Area of study

3.3     Population of the study

3.4     Research instrument

3.5     Reliability of the instrument

3.6     Validity of the instrument

3.7     Method of data collection

3.8     Method of data analysis

CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA.

4.1     Administration and collection of questionnaires

4.2     Analysis of data using the sample percentage

4.3     Summary of results.

CHAPTER FIVE

DISCUSSION, IMPLICATION AND RECOMMENDATION

5.1     Discussion of results

5.2     Conclusion

5.3     The implication of results

5.4     Suggestions for further research

5.5     Limitation of the study

Questionnaire

Bibliography

CHAPTER ONE

INTRODUCTION

Distribution is concerned with the organizing system of transportation, storage and communication, so that goods and services will be readily available to consumers.

Distribution is a very important element of the marketing mix because of the utilities creates for consumers. Distributing creates three types of utility. Time utility is created when distribution channels makes products available for sale, when the consumer wants to purchase them. Place utility is created when good and services are available at a government location. Ownership or possession utility is created when the title of the product passes from the producer or intermediary to purchase, possession utility can also result when transaction in which the title does not pass    to the purchase such as in the case of retailer car.

1.1     BACKGROUND OF THE STUDY

          Kolter P. (1983:334) describes channels of distribution as the sets of firms and individuals that take title or assist in transferring title to a particular goods and service as it moves from the producers to the consumers.

          Olakunori & Ejionueme (1998:93) say it is  the path taken by products and the title in their onward movement from producers to consumers or industrial uses, they maintain that in moving products from  producers ton consumers.

          The production of soft drink started in Nigeria when the Nigerian mineral water limited established by a foreign concern in 1933, since then many companies has established various brands in soft drinks firms. Among the companies in the early rush to make impact in the soft drink industry work Pepsi – Cola company with its Nigeria Breweries Limited which bottled tango and sundower brands of soft drink. We had also the seven up bottling company ( 7 up) which made considerable impact with its  7 up and Pepsi brand of soft drinks.

          Some other soft drinks company existed under a heavy and aggressive competition within the industry. The Nigeria civil war contributed greatly to the extinction of most of the soft drink company in existence before the war.

          Out of the major leading soft drink firms in the country today, seven up bottling company Plc has surfaced by establishing a   distributive it’s products.