The Management And Administration Effects And Means Of Creating Awareness On Radio And Television For Beverage

THE MANAGEMENT AND ADMINISTRATION EFFECTS AND MEANS OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGE

(A CASE STUDY OF MILO FOOD DRINKS)

ABSTRACT

This research work on the management and administrative effects and means of creating awareness on radio and television for beverages was carefully carried out based on the essential lateness in business administration and management courses.

I was also able to recognize the fact that there are some management and administration functions that need to be justified in order to have a good successful outcome.

Other significant changes have been effected in the project arrangement when I found out that creating awareness plays an objective roles in administration and management aspects in promotional strategy of a firm in clearing its main objectives

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

1.0            INTRODUCTION

1.1            General background of the nestle milo

1.2            Problem associated with the subject matter

1.3            Problems that the study will be concerned with

1.4            The importance of milo food drinks

1.5            Definition of important terms

Reference

CHAPTER TWO

2.0     LITERATURE REVIEW

2.1     The origin of the nestle food drinks

2.2            Schools of thought within the subject area

2.3            The school of thought relevant to the problem of study

2.4            Different methods of studying the problem

2.5            Summary

References

CHAPTER THREE

3.0     CONCLUSION

3.1            Data presentation

3.2            Data analysis

3.2            Recommendation

3.3            Conclusions

References

CHAPTER ONE

1.0     INTRODUCTION

Business administration and management implies all those human foundation performed to satisfy consumer need and management through the production and exchange process, firms, which have adopted the marketing concepts, mostly because of the aim at finding what the consumer need and wants, providing such needs and wants to the consumer effectively and efficiently as possible.

Normally, know matter how qualitative a product may be, it cannot sell itself in the market because consumer must be aware of the product attribute so that the competitive market will not be allowed to competitor the product with the other product in the market.  Hence the need for advertisement comes to play.

          The creation of awareness on goods and services is a powerful administrating and communication tool used by the organisation to fulfill a specific promotion task.  It is an impossional form of communication or presentation of goods and services and idea conducted through paid from media under an identified sponsorship.  The media of creating awareness is significant to marketing tools which helps to sell goods and services, image and idea through information for persuasion.