PROBLEMS OF FUNDING SMALL SCALE MARKETING ESTABLISHMENTS IN ENUGU STATE: 

(A CASE STUDY OF SOME BREAD BAKING COMPANIES IN ENUGU URBAN)

ABSTRACT

This research project attempts to focus on a survey of the problems of funding small-scale marketing establishments in Enugu state.  The researcher tried to find some testing on the objectives likely to determine if the marketing establishments are being managed by trained managers and production staff who were actually trained on that particular course towards that business they establish.  To ascertain the adequacy of finding the small scale marketing establishments.  To ascertain the size and composition of the establishments.

The researcher also tried to find out whether the management and the staff make effective use of the materials provided for them.

The researcher was able to carry out this research work through the help of questionnaire, observation interview it also seeks to ascertain  to what extent marketers meet with the information requirements of users in addition there is lack of relevant and adequate information materials in these marketing establishments.

Recommendations are made on how best to improve the small scale marketing establishments and equally suggestions advanced for further establishment.  From the findings of this research, it is evident that the small-scale marketing establishment in Enugu state is faced with immense problems.

Base on the investigation of this research, both the management and the government has to bring out money and finance all this small establishments for that will enable them to meet up with the standard.  And also create employment opportunity for our people.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Table of contents

List of table

Abstract

CHAPTER ONE

INTRODUCTION

1.1            Background to the study

1.2            Statement of problem

1.3            The purpose of the study

1.4            Scope or delimitation of the study

1.5            Research questions

1.6            Significance or rationale of the study

CHAPTER TWO

2.0            Review of literature

Summary of related reviewed literature

CHAPTER THREE

3.0            Methodology

3.1     research design

3.2            Area for the study

3.3            Population for the study

3.4            Sample and sampling procedure

3.5            Instrument for data collection

3.6            Validity of the instrument

3.7            Reliability of the instrument

3.8            Method of data analysis

CHAPTER FOUR

4.0            Data presentation and results

Summary of results/findings

CHAPTER FIVE

5.0            Discussion, implication and recommendations

5.1     Discussion of results

5.2            Conclusions

5.3            Implication of the results

5.4            Recommendations

5.5            Suggestions for further study

5.6            Limitation of the study

Reference

Appendices

CHAPTER ONE

INTRODUCTION

1.1            BACKGROUND TO THE STUDY

It is necessary to stress the point that the succeed in marketing establishments call for a measure to make profit from their investment of taking into consideration the five value of money.  While this may should simple enough to the bottom line is the fact in economy – wide context the rate or level of reward that can accrue to various levels of effect disciplined work and productivity should never be allowed to get out of proportion in relation to effort put in.  The economy of a country refers to the setting in which goods and services are produced and distributed and how this is controlled.  An marketing establishment is an organization consisting of a person or a group of persons who produce and distribute goods and services for a private profit.

Needham and Dransifield (1990) defined such business organization as a decision – making unit, they sets out to produce a product in the form of goods or services.

There are financial institutions, which by their services of funding such business activities, help to promote marketing.  In modern economy goods are produced in marketing establishment and in large quantity by a system known as mass production.  This makes goods surplus and enough to go round for the use of everybody, work in marketing establishment required division of labour.  This is where an individual takes part in and works on one of the various steps of the production process of a particular items.