THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF TOILET SOAPS IN ENUGU STATE
(A CASE STUDY OF SELECTED TOILET SOAPS)
ABSTRACT
The main purpose of this study is to analyze the effect pricing strategies on the marketing of toilet soaps in Enugu State. With special emphasis on toilet soaps made by Unilever Nigeria Plc.
The objectives of the study among others is:
- To determine whether the pricing system of toilet soaps organization attract customers.
- To find out the problems associated with the pricing system of Unilever Plc Organization. The researcher formulated four hypothesis and tested them using chi-square method of testing hypothesis. The researcher reviewed the relevant literature to the effect pricing strategies for toilet soaps product and Topman’s formula was used in determining the sample size for this study.
- The population of the study were made up of relevant staff/management, distributions and customers of the toilet soaps.
The data analysed and interpreted shows the following:
- That the strategies for toiler soaps after sales of their products.
- That the pricing strategies used by toilet soaps industry lead to increase in profitability of companies.
Based on these findings, the researcher recommends the following:-
- That the pricing strategies and policies should be changed as the situation in the market place changes that is pricing policies and strategies should be flexible to care for the various changes that takes in the environment. If these recommendations are followed toilets soaps manufacture will serve their customers better with improved profit.
RESEARCH PROPOSAL
The effect of Pricing Strategies on the Marketing of toilet soaps in Enugu State (A case study of selected toiler soaps).
OBJECTIVES OF THE STUDY
The research will have in state the objectives to be accomplished through the study. The extent to which the study meets the objective determine the success of the project.
FORMULATION OF HYPOTHESIS
In the envisaged study, three hypothesis would be formulated to give focus on the study.
SOURCES OF DATA
Data for the study would be sourced from two main sources, Primary data: Question would be used to elicit information from the secondary data Journals, Magazine and the relevant material that bear on the topic under study will be reviewed.
SIGNIFICANCE OF THE STUDY
The different target group to which the study will be beneficial to will be clearly stated.
PLAN FOR THE REVIEW OF RELEVANT LITERATURE
The research here will conduct library research on text books, Journals, Magazines and other publication related topic to the one under study. The review will be stated in sub-head.
METHOD OF DATA COLLECTION
The method of data collection in the envisaged study will involve face to face distribution of copies of questionnaire to the customers and staff of the case organization, the researcher will give the copies and allow one week filling period after which she will collect then now filled out copies for analysis.
THE RESEARCH INSTRUMENT USED
The research Instrument to be used in this study will be questionnaire. The questionnaire will contain both close and open ended questions.
METHOD OF DATA TREATMENT AND ANALYSIS
Simple statistical table frequencies and percentages will be used to analyse the data collected while chi-square will be used in testing the hypothesis.
SCOPE OF THE STUDY
This study will concentrate on the effect of pricing strategies on the marketing of toilet soaps in Enugu State. (a case study of selected toilet soaps). This is due to time, money and other constraints.
ANALYSIS AND PRESENTATION OF DATA
The analysis of data will involve the use of descriptive analysis. In this the researcher will descriptively analyze the flow of responses by the target respondents, and percentage scores will be assigned to the responses. Data presentation will involve the use of the respondents flow table and the research question will be validated.
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
The researcher will base on the analysis, present on summary of finding, then based on the analysis, present a summary of findings.
Then based on the summary of finding recommendation will be draw from the research and conclusion will be made.
Contents
Title page i
Approval page ii
Dedication iii
Acknowlegement iv
Abstract vi
Proposal vii
Table of contents xii
CHAPTER ONE
1.1 Background of the Study
1.2 Statement of the Problems
1.3 Objectives of the Study
1.4 Formulation of the Hypothesis
1.5 Significant of the Study
1.6 Scope of the Study
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 An Overview of Marketing
2.2 Overview of Price
2.3 Types of Pricing Strategy
2.4 Pricing Decision
2.5 Pricing Objectives
2.6 Importance of Price in Marketing
2.7 Factors Affecting the Price of Products.
CHAPTER THREE
3.0 Research Methodology
3.1 Sources of Data
3.2 Population of the Study
3.3 Sampling Techniques
3.4 Sample Size Determination
3.5 Research Instrument Used
3.6 Method of Data Treatment and Analysis
3.7 Limitation of the Study
CHAPTER FOUR
4.0 PRESENTATION, ANALYSIS AND INTERPRETATION
OF DATA
4.1 Presentation and Analysis of Data
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of Findings
5.2 Recommendations
5.3 Conclusion
BIBLIOGRAPHY
APPENDIXES
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Toilet soaps are very important to the health of the human being. It is used for cleanliness. This important product has to be appropriately pricing in order to attract customer patronage and increase profitability.
According to Kotler (1996:46) price is the amount of money customers pay for the product or service and the time a place of exchange.
Mumer (1994:10) in the quality renew of marketing stated that price is the exchange value of goods/services and the value of an item is what it can be exchange in the market place, every product and service has its price. It is through price and payment that firms recover their cost of production and active their margin of profit.
Pricing is the monetary expression of value, is created on utility, utility is an expression of usefulness, whole usefulness is based on the potential for need and want, satisfaction value and utility are culturally based while needs and want – cultural, psychological, sociological and physiological based, therefore price as an ultimate expression of needs and want satisfying potential of an item of product or services which has cultural psychological economic implication on market.
Edoga and Ani (2000:319) noted that price is often used to indicate value when it is pained with the perceived quality of product or service specifically, value can be defined as the ratio of perceived quality to price (value perceived quality/price).
This relationship shows that for a given price as perceived quality increase, value increases. Also, for a given price, value decreases when perceived quality decrease. For some products, price itself influences the perception of quality and ultimately value, to consumers. This include toilet soaps.
Pricing is an important and complete element of the marketing mix and generate the highest level of external interference.
It is a major determinant with volume of goods and services available for the consumer in any economy. Therefore, forms especially those on profit business has to choose with the contain of the environmental variables, both
SHARE THIS PAGE!