THE EFFECTIVE MARKETING STRATEGIES FOR ROAD TRANSPORT SERVICES A CASE STUDY OF PEACE MASS TRANSPORT NIGERIA LIMITED ENUGU
Effective marketing strategies in Road Transport Service (A case study of Peace Mass Transit).
Transportation being mention earlier as a means by which goods are moved from one point to the other in order to create time and place utilities.
Therefore in Peace Mass Transit we found out that pricing strategies was applied which happens as reduction from what other transporters collecting. It is the traditional variable in marketing of all the variable. If beings in revenue while others constitute areas of expenditure are cost.
Some observations were made by the researcher (us) that with transportation there were made by the positive effect on the operations in peace mass.
It is revealed that low pricing is known as their main task for their ability to attract and retain customers patronage. It was confirmed that Peace Transport created the urge for customers patronized their company repeatedly than other transporters.
Based on the finding we also made recommendation among them including the following.
That they should revisit the pricing system to make it comparable with others in the transport industry.
To set up their promotional strategies for increased customers patronage and they should acquire more buses that will cover unexploded market.
Therefore transportation have motivated the customers to make more demand usually and have it helped the effective enterprises on whatever their immediate profitability and their forces on positive contributions to the safety of the society.
Their effect has creates the role of retaining loyalty hence the transport company (PEACE) is offering the society of the required services, which are technically perfect reliable long lasting and appealing the basic assumptions that influence the adoption of this type of philosophy.
Transportation is the means by which goods are moved from one point to the other in order to create time and place utilities.
It helps to bridges the gap between producer or suppliers and the consumer or industries users of their products.
The mobility of people and materials has today become one of the greatest needs that have to be adequately satisfied in our economy, without a good transport system, the economy would suffer stagnation hence transportation is popularly referred to as the engine of the economy.
It is as a result of the great importance attached to transportation that man has over the years developed various modes of transportation in other to facilitate the evacuation of people and material.
These include road, water, air and pipeline. Inspite of the importance of transportation, the guest for a goods transport system remains as illusion. This is as a result of ineffective marketing strategies adopted by its operators.
According to Adirika in his handout, marketing strategies is set of determination that guides or directs the manager of an enterprise to reach there devised long-term markets positions.
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