The Impact Of Marketing Information System On The Marketing Of Insurance Policies

THE IMPACT OF MARKETING INFORMATION SYSTEM ON THE MARKETING OF INSURANCE POLICIES

(A CASE STUDY OF NICON PLC ENUGU)

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgment

Table of contents

List of tables

Abstract

Chapter one 

1.0            Introduction

1.1            Background of the study

1.2            Statement of the problems

1.3            The objective of the study

1.4            Research hypothesis

1.5            Significance of the study

1.6            Scope of the study 

Chapter two

2.0     Review of literature

2.1     Overview of marketing insurance

2.2     The concept of marketing of insurance

2.3     The role of managing of insurance in economy

2.4     Marketing information system for underwriting insurance policies

2.5     Summary of the related reviewed literature

Chapter three

3.0     Methodology

3.1     Research design

3.2     Area of study

3.3     Population of the study

3.4     Sample and sampling procedure

3.5     Instrument for data collection

3.6     Validation of the instrument

3.7     Reliability of the instrument

3.8     Method of administration of instrument

3.9     Method of data analysis  

Chapter four

4.0     Data presentation

4.1     Data analysis and presentation

4.2     Testing of hypothesis

Chapter five

5.1            Discussion of results

5.2            Conclusion

5.3            Implication of the research result

5.4            Recommendation

5.5            Suggestions fro further study

5.6            Limitation of the study

CHAPTER ONE

INTRODUCTION

1.1            BACKGROUND OF THE STUDY

In all sectors of the society t here is a disaster which takes many forms and no human being is immured to them. There is no way of knowing who will have a loss or when a loss may happen. But at least some of the money problems where met up by a group pf people who come together to bear risk of others these people are known as insurance.

Companies compensate or indemnity the return for the financial loss suffered as a result of those risk of life. They do not set out to laminate the loss and cannot stop the disaster or misfortune from occurring but rather they suffer the blow in a purely financial sense of offering monetary compensation to the nation.

This project is developed so that most of the work done manually in the insurance companies will be carried out using computers with the aim to achieve efficiently and accuracy in the operations of the business (underwriting) and also to make the takes of marketing insurance managers easier to providing them with additional information.

In developed countries, insurance companies are the second largest users of computers, but its use in Nigerian insurance companies and comparatively very low. There are several areas of application of computers in insurance companies apart from the ones mentioned above. The use of computers in insurance companies try to guard themselves against staff shortage, in addition to performing the administrative work associated with customers polices like keeping record of customers, proposal calculations of premiums and claims when necessary.

1.2            STATEMENT OF PROBLEMS

The used for proper and accurate information for the underwriting of marketing insurance policies cannot be our emphasized. But some insurance companies, neglected this resulting in poor performance of such company which suited to many problems include.

1.                 The knowledge or marketing insurance is lacking in Nigeria.

2.                 The importance of marketing insurance in Nigeria.

3.                 The need to know the effectiveness of marketing insurance policies.

4.                 The capabilities of whom to insure.