The Impact Of Television And Newspaper Advert In The Marketing Of Consumer Product In Enugu Metropolis

THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT IN ENUGU METROPOLIS

ABSTRACT

This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.

To solve the research problem both primary and secondary data were collected.  The research instrument used in collecting the data were questionnaires and interviews.  Respondents consists of consumers and management and staff.  From responses gotten form the respondents, some get to know about a product through those tow medias, some don’t and others do not know how they know about the product.

TABLE OF CONTENTS

CONTENTS                                                              PAGES

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

Background of the Study

Statement of the Problem

Objectives of the study

Significance of the study

Formulation of Hypothesis

Limitation of the Study

Definition of Terms

CHAPTER TWO

LITERATURE REVIEW

Meaning of Marketing Promotional Mix

Objectives of Advertisement

Components of Marketing Promotional Mix

Measuring Advertising Effectiveness

Advertising

Sales Promotion

Personal Selling

Public relation

Publicity

Budgeting for Advertising

Forms of Advertising

CHAPTER THREE

RESEARCH METHODOLOGY

Sources of Data Collection

Method of Data Collection

Population of the Study

Determination of Sample Size

Sampling Techniques

Research Instrument Used

Method of Questionnaire Distribution

Method of Data Analysis

Presentation, Analysis and Interpretation of Data

Summary of Findings, Recommendations

and Conclusion

Summary of Findings

Recommendation

Conclusion

BIBLIOGRAPHY

APPENDIX

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The impact of Advertisement can never be over emphasized.  Over the years, various forms of advert have been used to achieve one desired result or the other.  The question that lies unanswered is what are the impact of Advertisement to the society?  Most especially on consumer product.  The advertiser of these numerous consumer products, why do they advertise?  It has also been observed that even products that are very old and has attain market peak level are still been advertised? It is based on these observation that this research is been conducted.

Advertising fulfills a need that can be traced back for as long as man have bought and sold.  It is an act that has developed over the years.  Modern advertising took off