An Evaluation Of The Effectiveness Of New Products In Nigerian Commercial Banks

AN EVALUATION OF THE EFFECTIVENESS OF NEW PRODUCTS IN NIGERIAN COMMERCIAL BANKS

ABSTRACT

The basic objective underlying this study was the evaluation of the study of the ability of the new financial products by commercial banks in fund generalization or mobilization.This study has been structured into five chapters to make for easy reading and comprehension. Chapter one dealt with the background of the prevailing circumstance in the economy that necessitated the introduction of program intended to correct the imbalance in the economy. It also gives an insight into the measure, both monetary and fiscal policies established to build as strong and viable economic base for the country’s economy. From this, other four chapters derived that base from the chapter one I order to confirm the findings, recommendations and conclusions. Though the banks have benefited from their innovativeness in product, development, certain problems were encountered by some of this banks which include poor communication system (ie) publicity, weak data bases, fluctuations in interest rate arising from market forces. In view of the findings above, recommendations have been made to help consolidate the banks effort in new product development. However, it would be not worthy to mention here that the trend in new product development has been a welcome and rewarding development in the financial sector.

TABLE OF CONTENT

Title page                                                                         i

Preface                                                                             ii

Abstract                                                                           iii

Approval page                                                                  iv

Dedication                                                                       v

Acknowledgement                                                            vi

Table of content                                                               vii

CHAPTER ONE

1.0 INTRODUCTION                                                          1

1.1    Background of the study                                                       1

1.2       Statement of problem                                                            7

1.3       Objective of the study                                                           10

1.4       Research questions                                                               11

1.5       Research hypothesis                                                             11

1.6       Significance of the study                                                       12

1.7       Scope and limitations of the study                             13

1.8       Definition of terms                                                                 15

CHAPTER TWO

2.0        REVIEW OF RELATED LITERATURE INTRODUCTION 17

2.1    Introduction                                                                          17

2.2       Historical background of banks financial products            17

2.3    Innovations in the Nigerian financial system.                      19

2.4    The degree of responsiveness of depositors of these

products.                                                                                33

CHAPTER THREE

3.0       RESEARCH DESIGN AND METHODOLOGY                  39

3.1       Research design                                                                              39

3.2       Area of study                                                                          39

3.3       Population                                                                              39

3.4    Sample and sampling procedure                                          40

3.6        Methods of data presentation                                              41

3.7        Techniques of data analysis                                       42

CHAPTER FOUR

4.0        DATA PRESENTATION AND ANALYSIS:                      44

4.1    Designs and features of financial products                         44

4.2       Strategies for sustaining, new products in the future         48

4.3       Testing of hypothesis                                                             49

CHAPTER FIVE

5.0        SUMMARY, RECOMMENDATION AND CONCLUSION  59

5.1    Findings                                                                                  60

5.2    Recommendation                                                                   62

5.3       Conclusion                                                                                       65

Bibliography                                                                           67

          Appendix                                                                                68

CHAPTER ONE

1.0 INTRODUCTION

          This chapter deals with the background of the study statement of problem, objective of study, research questions, significance of the study, hypothesis, scope, limitation of the study and definition of terms.

1.1   BACKGROUND OF THE STUDY

          The era of oil boom in 1970’s in Nigeria economy lead to the nations over reliance on oil as its main source of revenue and there by ignoring other sectors of the economy hence a mono-product economy. Because of this, most of the industries established during this period depended on imported components and raw materials for their operations, and the upsurge in oil revenue during the period in question and structural distortions, it engendered assumed crisis proportions in 1986 because of the severe decline in crude oil price of that year.

          A number of measures were taken by the various governments to correct the situation, but unfortunately these measures failed because the country was on mono-product economy where there are heavy dependence on oil exports and other sectors of the economy were neglected. It would also be recalled that monetary policies within this period were designed for short term crises control management, but by 1986 till date, the situation has been getting out of control which necessitated a long term crises management of the structural adjustment programme (SAP). The policy was to facilitate attainment of a lost objectives and to correct various distortions in the economy, (SAP) sought within a two year-period to correct the distortation and imbalance inherent in the economy by de-emphasing the unhealthy reliance of the country economy on oil as its main source of revenue.

          The banks were chosen as main avenue through which the objectives of SAP and second tier foreign exchange market (SFEM) operation could be met, the effect of this was an unprecedented growth in the Nigeria financial sector. SAP bough to eliminate all the complex administrative both necks and this encourages reliance on market force in all sectors of the national economy.

          The financial sector being very strategic for progress and development was given the latitude and encouragement to grow. This was aimed at inducing competition so that it’s full potentials particularly in areas of credit expansion and general overall good of the economy. Prior to this period, banking institution was characterized by the arm chair banking and true to their conservative tradition inherited the clearing banks of London, made modest effort, offered limited  traditional product rate of growth and in order to this, deregulation has changed permanently the face of the banking industry, and has been characterized by a number of developments which sparked off stiff competition among banks which were the principal actors in the foreign exchange market operation made pretentious profit in their transactions and theirs rose significantly as a result of the boost in the naira hoping of financial institution when their foreign balance were converted to naira.

          Because of the heavy turnover in the transactions, the outside investors were motivated into investing in the industry and there was motivated into investing in the industry and there was corresponding proliferation of application for banking license, this subsequently led to the registration of many new banks in the economy which was a welcome development. With this new development of multiple registrations of more banks, all those old grant banks that monopolized the business have to be alert and were ready to scramble for resources that were previously taken for granted. This lead to constant movements of staff, management and boards, in and out, new banks opening almost everyday, frequently destabilizing struggles in board rooms, the potential guidance and frequent change in regulation by the central Bank of Nigeria.

          The general deregulation permitted banks to do a lot more business and particularly the distraction between Merchant and commercial Banking became very thin. Other subsequent issues are the guidelines like the increase in the statutory deposit of banks (N25 billion recapitalization) at the CBN, rough cash and liquid ratios, abolition of foreign guarantees as collateral for naira denominated loan, stabilization securities, increase in capital adequacy ratio and the prevention guidelines went further to aggravation and the cash squeeze thereby tightening the already stiff competition.

          In addition to the competition between Banks and individual, the industry as a whole has been competing with non-Banks financial institutions have now become similar to those provided by commercial Banks. As a result of the competitive environment, Banks have been scrambling for deposits, which formed the main raw materials for their operations.

          Banks traditionally perform the function of intermediary between savers and investors, the mobilize depositors from the surplus sector which is made up of those with many investment projects requiring more funds than they have. They also act as catalyst in capital formation which is regarded as the major policy governing the rate of economic growth and self reliance. In addition they occupy a prime and sensitive position in accelerating the development of other units in the system.

          The resultant effect of licensing more Bank, monetary measures and deregulation in that the Banks are forced out to look for other avenue for deposit hence the craving to introduce new financial products to win more client and increased deposit base to enable them survive the rest of time. The growth in the number of financial products being offered by banks has been of the most striking development in the industry over the years and which has been associated with deregulation of the system in the wake of SAP.

          The number of such products has grown to a far reaching competitive level and many more products are still to come, the ones in circulation now includes, weekend services , farmers guide to agricultural lending vigor, money transfer, western union money transfer, value card, smart card, UBA save for school, UBA money gram, Diamond paycard. All these products have been introduced as a result of the increased competition within the environment to enable the commercial Banks survive the stiff situation.